![]() ![]() And you want to instill that pride in the 10th generation. There’s also a lot of pressure - you don’t want to be the person that falters. There’s an extreme amount of pride to keep the company family owned and continue to thrive through 9 generations. Nothing else is added to this blend of 35 apple brandy and 65 neutral spirits that retains a hint of delicate apple-y sweetness. It combines Laird’s bonded apple brandy, lemon and orange juices, and maple syrup. How does it feel to carry on a 300-year-old family tradition? This cocktail first appeared in Judge Jr.’s 1927 cocktail book, Here’s How, and this version received a contemporary facelift from renowned bartender Jim Meehan. 86 proof is more friendly and can be enjoyed on its own, as well as in a cocktail. In the past years, as mixologists have really taken to our product, we’ve been producing Applejack at 100 proof - they love it - but it’s a little hot for the average consumer. Our flagship product became a blend, applejack mixed with neutral grain. Applejack (drink) Laird & Company New Jersey distilled spirits Usage on es. Applejack Usage on fa. () Usage on fr. Date: 24 September 2011: Source: Own work. To be competitive, we needed to do the same, and we needed to petition the government to be allowed to do it - that took 4 years. English: A Jack Rose cocktail, featuring applejack, limes, grenadine, and a prepared cocktail. People also started drinking more blended whiskey instead of single malts. There was more demand for vodkas and gins. There was a downfall among a lot of brown spirits, bourbons as well. In the 1970s, consumers started moving to lighter spirits. ![]() This is what our product was pre and post-prohibition - it’s 100% straight apple brandy at 86 proof and aged for 3 years. What makes the Straight Applejack 86 a “return to your roots?” We kept the product alive, and now we’re seeing some small craft distilleries starting to produce Applejack. We’re a one-man-show, small family business. With bourbon, they have a huge association to promote their product. Family fortunes reached their nadir during Prohibition. Apples are more expensive to use as a source than grains. As time went by, they went out of business, and it was left to just us. Why isn’t Applejack as well known as other spirits these days?Īt one time there were hundreds of producers. I’ve heard it was called “slug of bluefish quails” and also I believe it’s where the name “corpse reviver” originally came from. It’s a very harsh way to produce the product, and it had some negative names. The distillery’s story includes apple harvesting, George Washington himself, and generations after generations of Lairds working to create amazing applejack brandy. It’s America’s oldest distillery, dating all the way back to the 1700s. Since the alcohol doesn’t freeze, you would scrape off the ice then repeat the process. One New Jersey business with a particularly remarkable background is Laird & Company. It can be distilled from fermented hard cider, but in colonial times it was produced by freeze distillation, which was also known as “jacking.” They would take the fermented cider and freeze it during winter. Lisa Laird Dunn: It’s an apple brandy, historically called Applejack in America. ![]() Most consumers are unfamiliar with Applejack. ![]()
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